Exscientia + Recursion
Led the creative direction and digital strategy for two high-profile merger announcements between Exscientia and Recursion, both launched under the campaign theme “The Future of TechBio.” Delivered fully integrated digital rollouts across web, social, email, and paid channels — each culminating in a NASDAQ Marketplace billboard feature in Times Square. The campaigns unified both brands under a bold, future-facing identity, reinforcing their leadership in AI-powered drug discovery.
HopES Clinical Trial:
UX Content Strategy for Rare Cancer Recruitment
To support TYME Inc. in recruiting for its Phase II HopES clinical trial—which evaluated SM-88, an investigational oral therapy for Ewing’s sarcoma—a full content-led digital strategy was developed under severe resource constraints. Services included UX content design, digital strategy, and patient engagement. With no marketing budget and only 3 patients enrolled at kickoff, the solution included a plain-language microsite, a conversational chatbot to automate pre-screening, and an organic awareness campaign spanning social media and patient communities. The strategy led to a +1000% increase in enrollment, exceeding the study’s recruitment goal, and was later adopted to launch breast and prostate cancer trials.
TYME NASDAQ Ringing of the Bell
Developed and executed a digital campaign celebrating TYME Inc’s NASDAQ Bell Ringing milestone, spotlighting the company’s innovation in cancer metabolism-based therapeutics. Created a cohesive narrative across web, social, and press channels to amplify visibility and investor confidence. The campaign culminated in real-time content from Times Square, including video highlights and branded creative assets, reinforcing TYME’s momentum and presence within the biotech space.
Godiva
This digital pitch deck is pure eye candy, striking the perfect balance between sleek minimalism and playful charm. Delivered in a Godiva gift bag, each iPad-loaded presentation starts with a sweet surprise—an interactive unboxing that reveals not just chocolates, but a treasure trove of proposed marketing and communication strategies. Inside, you’ll also find deliciously detailed graphs, charts, projections, and a roadmap for the upcoming year. It’s a treat for the eyes and a feast for the mind!
Pixi Beauty
Discover your unique glow with Pixi Beauty! Take our Skin Quiz to get a personalized skincare routine tailored just for you. Plus, enjoy 10% off your first order when you sign up. This stunning campaign was crafted to boost brand awareness and celebrate radiant skin, all while prioritizing the consumer every step of the way!
