Pirelli: #Below44° Campaign
To educate drivers on the importance of winter tires below 44°F, we launched a 44-day integrated campaign ending on the Winter Solstice. I led creative across branding, content, and a high-impact Pagani hypercar installation at Grand Central Terminal, connecting luxury performance with public safety.
The campaign included myth-busting media outreach, daily cold-weather driving tips, and social content shared across Pirelli’s channels.
Results:
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Featured in The Washington Post, AP, Popular Science
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176 media hits, 211M+ reach
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74K+ social impressions
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Industry recognition for experiential + media impact
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PR Daily’s Digital Marketing & Social Media Awards
We gave Sharp’s Alliance Plus a bold and lively makeover, perfectly balancing the sharp precision of their printing with a splash of vibrant colors. The playful design seamlessly connects all their partnerships, turning up the volume on their brand presence. The result? A buzz-worthy rebrand that didn’t just catch eyes—it captured new audiences. Everyone came out a winner in this creative game!
Sharp: Alliance Plus
JDRF
With 70+ Chapters nationwide, JDRF needed branding that could unify their message coast-to-coast. We crafted clear brand guidelines to ensure everyone’s on the same page, sharing the same story, and using the same tools to tell it. The bold, bright blue graphics? They’re more than just eye-catching—they’re the visual heartbeat of a community with powerful stories to tell.
Tagline reinforcing the mission
The power of many with a singular voice
Symbolize the voice of the children visually represented by the graphical “equalizer”
Children's Congress
Rebranding JDRF Children’s Congress was all about amplifying the collective voice of the community. By honing in on the “Speaking Up” theme, we highlighted how each child’s personal story becomes a powerful call to action. The vibrant colors? They celebrate the uniqueness and diversity of every child involved. And those horizontal bars? Think of them as a visual equalizer—just like in audio production, they boost the kids’ voices, making sure their message resonates loud and clear.
Every two years, JDRF’s Children’s Congress brings youth advocates with type 1 diabetes to Washington, D.C. to speak directly to lawmakers. I led experiential strategy and production for this high-impact advocacy event—designing engaging spaces, messaging moments, and interactive experiences that empowered kids to tell their stories on Capitol Hill.
The event helped secure a major legislative win: the Special Diabetes Program was extended from 2 to 5 years, with funding increased from $150M to $200M.
Impact:
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160+ youth delegates from across the U.S.
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Custom event design, signage, and storytelling installation
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Direct advocacy contributed to historic federal funding increase
Ride to Cure Diabetes
As the JDRF Ride program gained momentum, it was time to shift the branding into high gear. We gave the entire program a revamp—from its digital presence and print materials to the apparel riders wear with pride. Just like fashion, the theme evolves each year, but the driving force remains the same: the relentless spirit to end type 1 diabetes.
T1D Looks Like Me
#T1DLooksLikeMe is JDRF’s vibrant awareness campaign for Diabetes Month, where we’re painting the town blue—the universal color for diabetes. But here’s the twist: it’s not just one shade; it’s a spectrum that represents all of us living with type 1 diabetes. T1D doesn’t play favorites—it affects people of all ages and backgrounds. By 2050, we’re expecting 5 million people to be part of our T1D community, including nearly 600,000 young warriors. We’re all the face of T1D, and we’re in this together!
My Greatest Supporter
Building on the #T1DLooksLikeMe campaign, we introduced MyGreatestSupporter to spotlight the incredible people who stand behind those with T1D. Whether you’re living with T1D or caring for someone who is, it takes a special kind of support to manage it all. The community got creative, using the custom photo filter to share and celebrate their #mygreatestsupporter stories—because behind every T1D warrior, there’s a hero cheering them on.
JDRF One Walk
With over 120 Walks each doing their own thing, the JDRF brand started to lose its spark. Enter JDRF One Walk—a unified branding effort to bring all the Walks together under one powerful program. Driven by passionate staff and volunteers, the goal is simple: a world without type 1 diabetes. Our challenge? Locking down a cohesive brand while still giving each of the 120 Walks room to shine. With fresh collateral every year, the results speak for themselves—big boosts in community engagement, fundraising, and brand awareness!