A fresh and vibrant look was created for Sharp's Alliance Plus to bridge the gap between their many partnerships. The playful graphic illustrates razor-sharp printing and vibrant color rendering for striking results. The new branding was an effective way to boost awareness and capture new audiences. It was a win-win for all players in the game.

The rebranding of JDRF Children’s Congress is one more way to help the community collectively tell its story in a more powerful and persuasive way than when we stand alone. The concept focuses on the “Speaking Up" aspect of the event. It takes the idea of each child’s personal story and how they “take action”. The different colors represent the individuality and diversity of the children. The horizontal bars symbolize the voice of the children visually represented by the graphical “equalizer”. (Picture sound, audio production — an equalizer makes sounds, voices more prominent, enhance particular aspects).

As the Ride program at JDRF became more popular, we were tasked with taking the Ride branding to the next gear.  The rebranding included everything from the program's digital presence, print collaterals to apparels. Like fashion, the theme changes from year to year, but the spirit to end type 1 diabetes is always in focus.